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Should I opt for Social Media Optimization (SMO) or Search Engine Optimization (SEO) ? Which one is best suite for
my business ? You might have these questions in mind when you plan to expand your online business using internet marketing.
SMO is all about communication. It’s about sharing perspectives, insights, experiences and opinions with one another
via blogs, wikis, message boards, and videos.
While SEO is a methods in making your site ranking at the top position in the results of search engine and is an
effective way to bring in organic traffic. Organic traffic means a real people searching for particular products
or information based on the most preferable keyword phrase.
Social Media Optimization (SMO) has the power to bring in large amounts of targeted niche traffic both very quickly
while SEO which is more of a steady and targeted traffic load. Here are some benefits of both SEO and SMO.
Benefits of SEO
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Targeted Traffic |
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Long term Positions and traffic |
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| 3. |
Cost Effective |
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Authority Status – Be part of the critical mass among your competitors in the Top 30 |
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| 5. |
Excellent Return on Investment |
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Effective brand awareness |
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| Benefits of SMO |
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Getting lots of visitors coming to your site instantly |
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| 2. |
Heavy Traffic very quickly |
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Advertising directly to prospective clients |
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Direct links to your websites through other sites. |
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Delivers promotional value and viral marketing opportunities from user-generated content. |
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| 6. |
Share your content via video and audio |
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As you can see both SEO and SMO have its benefits and characteristics. Therefore, the choice is
ultimately up to the website owner, and you may just find that incorporating both is
the best way to go.
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