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Almost all the posters and billboards will display the contact details or website address for interested reader to explore further.
But, do you expect the readers to bring with them pen and paper to write down all these details? It will be too troublesome and the
potential buyers can just be turned away and look for other supplier.
QR code is the rescue to the situation. QR codes are widely seen on posters and billboards. The readers just have to scan the QR
codes printed on the posters or billboards using their mobile phone then through built in barcode reading software, the QR code is
interpreted to provide encoded information eg: product info, contact details or drive the readers to the URL for further action.
The uses of QR codes are limitless. It can also be used to direct mobile phone users to special websites to download brand ads, ringtones,
character logos, viral videos, branded flash games and more.
Below herewith some case studies:
McDonalds in Japan are using them on the side of their burger boxes which with once scanned, takes you to a web
page displaying nutritional information.
The film 28 weeks later posted a very large QR Code on a billboard in London recently to promote the film (If it's large
enough you could scan it from a mile away)
Harrods of London used them in a recent advertising campaign to attract a tech savvy audience, safety barriers are
being made from them that are being erected around the corner of Houston and Broadway (New York City, USA) by
artists while reconstruction is underway and Umbro recently included a QR Code tag on the inside of the latest England
football shirt (which takes you to a secret mobile website.)
As you can see, QR codes are using for various branding purposes. Lots of companies are finding ways to use them. So, if QR codes are
something not on your plan now. Start thinking ahead. Mobile phones are becoming more ubiquitous, mobile marketing will be the trends
and the day will soon come when you're going to need to add the use of phone scanning technology to your toolbox of marketing approaches.
Try to scan following QRcode with your Nokia phone
Check to see if your mobile phone built in with QR code scanner http://mobilecodes.nokia.com/scan.htm
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