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| Keywords |
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Think about what words will users type into search engines to find your website and
decide what keywords
you want to use prior to making your site (and before each page),
and include them in your meta tags , page copy, page title,
and file names when possible.
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| Naming of Domain and URL |
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Naming a file using a "-" in between your keywords in your domain name will act as a space in between
words. Thus, if you do a search for "car guide " a domain name of car-guide.com would rank higher than
a domain name like carguide.com. The actual URL of a page can also influence the results as well.
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| Fresh content |
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Google loves fresh content. They recently developed a new spider called freshbot that crawls the web
looking for new and updated pages and sites. Once fresh content is discovered freshbot then list the
page at the top of the Google index for that sites keywords.
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| Linkage |
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Do you have any web sites linking to your website? Links from other web sites similar to your own will
increase the relevancy of your website in search engine results.
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| Eliminate Javascript Links, Javascript Navigation, Flash, and Flash Navigation |
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Does the page contain JavaScript or Flash? If so, how much of it precedes content? CSS, Flash and JavaScript
is nice, but engine robots don't have a clue as to what to do with it and often give up if there's no content
nearby.
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| Create a Site Map |
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Create a site map that list all the pages on your site. The site map makes it easier for search engines and your
users to find the information on your site. Include a link to your site map in your main navigation so it's easy
for users to find it from any page
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| Submit Your Website |
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Submit your website to search engine like Google, Yahoo and MSN. This will make many more people know that your
website actually exists. Aiming for the top search engines will help a lot in this endeavor.
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| Make use of an analytic program to improve your site |
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An analytic program allows you to track activity on your website. Knowing about the people who visit your website
can help you in further optimising your site to suit their preferences. One such program is Google Analytics,
which can be installed free of cost. Google Analytics provides you with crucial information regarding your
visitors, including how they found your site and which pages they visited.
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| Check the title of all web pages |
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The titles are a pointer to the relevance of each web page to the search terms being used in a search engine.
A title, such as Welcome or Home, does not show the search engine or the searcher the information contained on
the web page. The result is a lower number of people willing to click on the site link and less relevance to
the search terms used to seek your information.
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| Choose a good SEO company wisely |
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Engaged with a good SEO company to optimize your business position on the major search engines like GOOGLE, Yahoo!,
MSN, LYCOS, AOL, ASK, etc
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See also:
E-Global SEO and SMO solutions.
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